Turn A Life Around

Working with youth at juvenile detention centers can be a demanding job but extremely rewarding as hires make a difference in the lives of children while giving back to the community. DCF developed a series of ads promoting YDS, pivoting to a new approach of understanding, empathy, and ultimately, engagement. We aimed to shift the conversation about job rewards to highlight benefits for both prospective Youth Development Specialists and, more importantly, the at-risk youth and neighborhoods they mentor and serve.