DCF launches “Quit Today. Be There Tomorrow.” anti-smoking campaign

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DCF launches "Don't Hesitate. Vaccinate!" campaign featuring the NYC Health Commissioner

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DCF wins First Place for its "Choose the Best Words" mental health outreach campaign from Creative Communication Award

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DCF gets Honorable Mention Award for its "Trash it. Don't Flush it." campaign from Creative Communication Award

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DCF gets Honorable Mention Award for its "You Do Have the Right" campaign from Creative Communication Award

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DCF Launches "Early Voting" and "Vote for the City You Want" campaigns for the Campaign Finance Board.

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We’re a full-service creative agency that’s passionate about social change.
We take big ideas and turn them into action-oriented campaigns that change behavior, shift perception and spark important conversations. Whether it’s mental health awareness, anti-discrimination or smoking cessation, we’re inspired by social and health issues that affect the human condition.

Our Portfolio

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Meet Our Core Team

John Fortune

Principal/Executive Account Director

John brings more than 40 years of senior-level brand strategy, media and advertising business experience to DCF. Since he began in 2003, he has worked closely with clients to develop and supervise high-impact projects and multiple city-wide campaigns that have greatly benefited the City of New York. Prior to agency life, John earned a BBA and an MBA from Eastern Michigan University. His previous experience at various advertising agencies, working on multinational brands, allows him to be the leader he is today.

James DeAngelo

Principal/Executive Creative Director

Jim brings over 25 years of experience which led him to become the leader and founder of DCF Advertising, in 2000. Along with his creative talents in both copywriting and art direction, as well as his BS in Psychology and Sociology from Cornell University, Jim possesses a unique insight into human behavior. Under Jim’s direction, DCF has created massively popular, award-winning campaigns for NYC and beyond that create awareness, change behavior, and ultimately improve the human condition.

Lizzy Kitces

Associate Creative Director

Lizzy has been part of the DCF team since 2013, first starting out as an Art Director, then evolving to Senior Copywriter/Strategist and now ACD. Lizzy has worn many hats over the years, but her knack for witty tagline generation has been an integral part of DCF’s successful campaigns. With a BA in Psychology and Studio Art from the University of Miami, as well as a Master’s degree in Mass Communication from the VCU Brandcenter, Lizzy is a creative problem-solving force.

Joy Yih

Senior Art Director/Strategist

Joy has been bringing great skill and talent to DCF since 2013. Aside from being a fluent Mandarin speaker and office translator, Joy has worked extensively on multiple branding, web and advertising campaigns as an art director, designer and creative strategist. With a BFA in Graphic Design from The School of Visual Arts, Joy always knows the cool new design techniques and tools to make any project stand out from the rest.

Naomi Pineda

Account Coordinator / Language Specialist

Naomi is a New York native and the newest addition to the DCF team. As a recent Journalism and Business Administration graduate from the University of Albany, she brings a fresh and vibrant energy to the office. With an extensive background in health and beauty advertising, Naomi brings both administrative and creative talents to DCF. She is a fierce talent who wears many hats including project manager, talent recruiter and Spanish language specialist.

Jenya Lugina

Creative Manager, Digital

Jenya has been DCF’s primary video editor, specializing in motion graphics and visual effects for over 15 years. Jenya has vast experience working with our team, clients, illustrators, film crews, you name it. Aside from working with DCF, Jenya has been a freelance consultant, producer and creative technologist for various companies and has even had his work presented at the Tribeca Film Festival and shortlisted at Cannes.

Amy Williams

Associate Creative Director

Amy brings over 15 years of advanced skills to DCF, including print/broadcast design, art direction and branding. For over the past 10 years she has been an integral part in concept and design developments for many campaigns. Amy earned her BFA in Communication Design from Pratt Institute, and since then has used her superior art direction and design skills to create various branding and collateral pieces. She is quick to concept and develop innovative visual identities, reports and infographics.


We’re always on the hunt for talented future co-workers, collaborators, and of course new clients! We look forward to hearing from you!

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