Twice the Protection

As rates of flu and COVID-19 spread, people needed to be reminded about the importance of vaccination protection, especially those in communities with lower vaccination rates. DCF produced a full-scale multilingual, multimedia campaign encouraging the public to stay up-to-date on their seasonal flu shot and COVID-19 vaccine. Since multitasking is a way of life for New Yorkers, who constantly balance numerous tasks, this campaign resonates with the idea of getting both vaccinations at once.