NYC Free Tax Prep

Tax season can create fear in individuals, causing them to delay filing their taxes because of worries about high payments, complicated paperwork, and minimal refunds. DCF developed an educational campaign and full branding for NYC Free Tax Prep, a completely free service that helps people prepare and file their returns with experienced tax professionals. The campaign fearlessly tackled the daunting challenge of tax filing, infusing humor and approachability through playful visuals and punchy taglines.