Step Up, NYC!

When COVID-19’s omicron variant emerged and people were spending more time indoors, rates of COVID-19 rapidly started to rise. DCF produced this comprehensive multimedia campaign promoting the steps people can take to stay safe and healthy. A catchy tagline, “Step Up, NYC!,” was developed to convey two messages: the necessary steps to stay healthy and prevent the spread of COVID-19, and NYC's collective responsibility to protect themselves and others.