I Vax

COVID-19 and flu vaccines are regularly updated to defend against new variants, ensuring enhanced protection. Staying up-to-date with both vaccines each year is key to safeguarding against these viruses for individuals and the community at-large. DCF developed a full-scale multimedia campaign promoting these vaccines through the eyes of various individuals and the reasons why they choose to vaccinate. The simplicity and universality of the tagline, “I/We Vax,” make it highly resonant across a broad spectrum of multicultural and multilingual communities, effectively communicating the importance of vaccination for different individuals.