The Challenge: Rates of flu and COVID-19 have been spreading throughout NYC, with some neighborhoods trending towards having lower vaccination coverage rates. A citywide campaign needed to be produced to encourage New Yorkers to stay up to date with their seasonal flu shot as well as their COVID-19 vaccination/booster, safe to get at the same time.
Our Impact: New Yorkers are all used to multitasking–working, commuting, taking care of ourselves and our families. There is always a list of things to do, and we are always finding ways to do two things at once–an idea that can relate to vaccinations. We quickly developed and produced a campaign encouraging New Yorkers to get the seasonal flu shot and updated COVID-19 booster at the same time. This multilingual, multimedia campaign included TV, radio, digital and print in 13 languages. In the ads, a series of New Yorkers are shown in various multitasking scenarios expressing how they do two things at once, including getting the flu shot and COVID-19 booster.