The Challenge: SUNY Optometry needed a new corporate identity and an agency to handle all their marketing and advertising.
Our Impact: In creating a corporate identity for SUNY Optometry, we started with a logo design. The logo’s three rings represent the three essential entities of the college: education, clinical care and research. In addition to creating annual reports, brochures and other collateral, we designed, programmed, wrote and launched the college’s new website. It serves as a resource for students, vision care professionals, the University Eye Center’s 80,000 patients, researchers and potential donors. We created numerous documentary and fundraising videos presented at Gala events and housed in the SUNY website. The library component of the site is the US’s second largest vision library resource in existence.