The Challenge: An average of 50 babies a year die due to unsafe sleeping practices. Sharing a bed with your baby, or even letting them sleep with pillows, blankets or toys, could result in injury or death. We needed to bring awareness to new parents of this simple, yet life-saving message that babies sleep safest alone.
Our Impact: We partnered with the NYC Department of Health to create a print and video campaign educating parents on the best safe sleeping practices for their infants. We led an adorable photo and video shoot with infants and their parents to demonstrate all the correct ways that a baby should be put to bed. This campaign went a long way in raising awareness and stopping an entirely preventable tragedy.