Don't Hesitate. Vaccinate!

Parental resistance and misinformation about childhood vaccines led to rising measles cases in NYC. In response, the Board of Health enforced vaccine requirements for all schoolchildren. DCF created the first campaign to educate NYC parents about the new order and encourage their immediate action. Bright colors and the catchy headline, “Don’t Hesitate. Vaccinate!” convey urgency, while images of happy, healthy children evoke safety, trust, and positive immunization outcomes. Dr. Barbot, NYC's Commissioner of Health at the time, is featured in the videos interacting with school children, embodying the role of the city's doctor and leader of this new health initiative, effectively communicating the message to the audience.