Problem: The NYC Human Rights Law states that all New Yorkers have the right to live free from discrimination. Regardless, in 2016, the NYC Commission on Human Rights experienced a 60% increase in discrimination complaints. Meanwhile, cases involving discrimination due to race, religion, national origin and immigration status nearly doubled.
To reinforce the message that every New Yorker has the right to live free from bias and hate, the city launched an anti-discrimination campaign complete with ads, PSA videos and community events.
Our Impact: We teamed up with the city of New York to create powerful testimonial-style print ads featuring six New Yorkers and their unique stories of discrimination. Whether it be race, religion, or immigration status, each story was anchored under the tagline: “I Should Have The Right.” The visually stunning series urged New Yorkers to call the commission if they too experienced discrimination.