Problem: Every day, people flush things down their toilets and sinks and don't think twice. What they don't realize is that these materials, like grease and "flushable" wipes, combine in the sewers to create Fatbergs that clog pipes and cause serious issues.
Our Impact: Along with the Department of Environmental Protection, we created a campaign that educates New Yorkers on this issue and the simple behavior changes they can do to help fix it. Brightly illustrated visuals paired with an upbeat tone encourage New Yorkers to properly dispose of waste by trashing it, not flushing it. A series of print, video and social media ads ran throughout New York City in both English and Spanish.