Drinking Yourself Sick

DCF Advertising worked with NYC Health on this important initiative to educate New York adults and youth of the potential health risks that come with drinking too many sugary beverages. Released in a time when hospitalization due to diabetes is on the rise, the campaign leads the way to better drink choices. It warns of the dangers of obesity, diabetes and heart disease and informs about healthier alternatives to sugary energy drinks, fruit juices, sweet teas and sodas.

The campaign–widely distributed in broadcast, digital and print media–uses high-impact imagery and messaging to provide an in-depth look at how these drinks can permanently damage our bodies and health.

2013